Recognising that plastic packaging is a major problem due to the obvious waste issues, the fact it is made from crude oil – an increasingly scarce resource and the problems associated with oil spills and polution, Ecover has now been working for some 3 years to find a new alternative.
By harnessing the power of nature and applying some clever science, Ecover has introduced Plant-astic, a green plastic that’s 100% renewable, reusable and recyclable for all its bottles from April this year.
A simple process, Sugarcane is harvested to produce sugar, which is then fermented and distilled to produce ethonol. The ethonol is dehydrated to create ethylene, which is polymerized into Palnt-astic.
As the sugarcane is grown and harvested in harmony with its natural environment, the nearby Amazoian rainforests remian unaffected. In fact , sugarcane is one of the few plants that captures carbon and stores it safely away.